NAVYA SINGHAI
EDUCATION
University of Michigan
Los Altos High School
August 2021 - May 2025
B.A. Sport Management, B.S. Movement Science
Phi Epsilon Kappa (Professional Kinesiology Fraternity): Professional Development Chair
Michigan Sport Business Conference: Partnerships Account Manager, Chief People Officer
Musculoskeletal Biomechanics Imaging Lab: Undergraduate Researcher
August 2017 - June 2021
High School Diploma
The Talon (Student run publication): Print Managing Editor
Varsity Tennis: Player and team motivator
Awards: California Scholarship Federation and AP Scholar
PROFESSIONAL HISTORY
Aug 2024 - Present
STRATEGIC PARTNERSHIPS CONSULTANT, GAMECHANGER
- Prospect and consult athlete health experts including physical therapists, performance specialists, athletic directors, etc. to develop an all-encompassing mental and physical health content hub for youth athletes, parents, and coaches.
- Collaborate with Product, Go to Market, Comms, and Partnerships teams, and Little League to collect survey data on mental health trends, produce digital content series, and innovate product features like data-based push notifications.
Sept 2021 - Present
STUDENT MANAGER, MICHIGAN LACROSSE
- Coordinate with operations staff to run home games, practices, and scrimmages efficiently by preparing facilities, managing clocks, organizing equipment, and helping manage travel, meals, and lodging for 40+ players and staff.
- Set up and operate Catapult wearable technology for 53 players during practices for performance enhancement, shadow Athletic Trainer for player treatment and assessment, injury rehabilitation, and in-game emergency care.
May 2024 - Aug 2024
AD OPERATIONS INTERN, GAMECHANGER
- Analyzed performance and characteristics of 80+ display and video ad campaigns to provide insight-driven recommendations to 50+ clients about high engagement-yielding ad colors, call-to-action verbiage, video length, etc.
- Advised clients on strategic campaign timing and impression distribution, adjusted campaigns to generate higher click-through rates and return on ad spend, compiled weekly performance reports with data-backed recommendations using Google Ad Manager and Looker, and proposed innovative ad units to double inventory.
Dec 2023 - Dec 2024
CHIEF PEOPLE OFFICER, MSBC
- Led a team of 3 to foster a positive culture for 39 undergraduates through educational and social events and volunteer initiatives focused on team relations, professional development, philanthropy, and diversity, equity and inclusion.
- Launched a financial aid program to promote diverse attendance, sponsored 5 BIG Initiative winners to attend MSBC, formed new philanthropic and local business partnerships, and organized a DEI case competition with TNT Sports.
Aug 2023 - June 2024
PROPERTY ASSISTANT, LEARFIELD
- Hosted 40+ Learfield and Michigan Athletics partners at 7 home football games, helped coordinate game-day and media partnership activations for 30+ accounts, held 4 public FanFests which ensured a memorable partner and fan experience.
- Catalogued 60+ hospitality assets for Partnership Sales and Activations teams, created quantitative recap decks for major partnerships like Meijer and Coca-Cola, conducted yearly turnover of property website to reflect updated information.
June 2023 - Aug 2023
ATHLETE EXCHANGE INTERN, WASSERMAN
- Developed strategic influencer ad campaigns based on social media analytics, pitched relevant athletes from Wasserman and CAA rosters and creative content to new clients like Anta and Disney, prospected 200+ future partners for corporate clients.
- Supported management of budgets exceeding $150,000, built and presented analytics-driven recap decks, advised clients on organic media strategies to grow audiences, secure brand partnerships, and strengthen multi-platform presence.
Dec 2022 - Dec 2023
PARTNERSHIPS ACCOUNT MANAGER, MSBC
- Pitched custom partnerships to 50+ companies and secured and activated 8 deals over 2 years with brands like GameChanger, Wasserman, and Michigan Athletics, which accounted for 16% of $100,000 in team’s total sales.
- Collaborated with Marketing, Event Planning, Creative and Branding, and Partnerships teams to manage client services, coordinate brand activations, and ensure seamless event execution for brand partners and 1,000+ conference attendees.
May 2022 - Aug 2022
MARKETING INTERN, MICHIGAN ADAPTIVE SPORTS AND FITNESS
- Performed an initial assessment of ASF's social media platforms (Instagram, Twitter, Facebook), and created a rebranding plan
- Created posts leading up to and during competitions featuring athletes and staff, and promoting ASF's partners and events
- Assisted with marketing and logistics planning for inaugural Wolverine Open, a wheelchair tennis tournament held by ASF at the University of Michigan.
Aug 2021 - May 2022
SM GO BLUE CREW INTERN, MICHIGAN ATHLETICS
- Assisted Michigan Athletics with pre- and in-game promotions like giveaways and t-shirt tosses for the football, basketball, hockey, wrestling, and softball teams.
- Coordinating half-time fan participation games at hockey games and interacted directly with over 100 fans at each event.
Feb 2018 - Aug 2021
- Autonomous writer responsible for brainstorming and pursuing 30+ stories from start to finish
- Pitched article ideas, prospected and interviewed sources, wrote and revised articles, published articles online, and assisted with print newspaper layout designing.
- Published articles for several sections including opinions, features, news, sports, and arts & culture.