NAVYA SINGHAI
MY WORK
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Gatorade Marketing Strategy Business Proposal
I worked in a team of three to reimagine Gatorade's marketing strategy so it better encapsulates all products. I learned to conduct various types of analyses (SWOT, HBR) and did intense research into the energy drink market, Gatorade's existing products, and develop a holistic marketing strategy.
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Research Study about Effect of Footwear and Intoxication on Gait
In this scientific inquiry using motion capture, my team of four used marker-based motion capture software to study how levels of intoxication and different types of footwear (sneaker vs. heels) affect how people walk during a sobriety test.
MSBC x WBD Partnership Pitch
As an account manager for the partnerships team of the Michigan Sport Business Conference (MSBC), I prepared this deck to pitch Warner Bros. Discovery on an escalated partnership with the conference. Not only did they increase their partnership investment, but also backed the second annual DEI Case Competition, which I spearheaded alongside a team from WBD Sports.
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Athlete Exchange Pitch
At the end of my internship at Wasserman Media Group, I completed a capstone project that showcased everything I learned in the form of an athlete marketing campaign pitch to any brand of my choosing. I decided to do an NIL athlete focused campaign for air fryers by Dash. To end my internship, I mock-pitched this partnership to my team as if they were Dash executives.
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GameChanger Ad Tracker
During my Ad Operations internship at GameChanger, I created this spreadsheet to break down engagement trends like click-through rate (CTR) and return on ad spend (ROAS) based on ad campaign characteristics. Using the insights from this data analysis, I was able to provide data-backed feedback to advertising clients about how to format ad creatives to yield the highest predicted engagement.
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Ilitch Sports + Entertainment x Shinola
My team of 4 pitched a partnership with Shinola to executives from the Detroit Red Wings and Tigers front office for a sponsorship-linked marketing class. We proposed two large-scale game day activations, as well as complementary digital marketing campaigns.